![]() 4 Steps for More Successful Direct Mail Marketing Whether it’s a postcard, letter, or brochure, several legal marketing tips will ensure you squeeze more ROI out of your direct mail campaigns. While other law offices are bidding thousands on digital ads that consumers have become accustomed to tuning out, your $2-per-recipient mailer is far more likely to be opened, read, and acted on. With so many firms turning to digital marketing, the online competition is fierce and pay-per-click costs are high. Perhaps most notable of all is the fact that your direct mail is more likely to stand out. That’s nearly double the amount of email users who regularly open and read messages-most of whom never get 20% of the marketing emails intended for their inboxes. A whopping 98% of people look at their snail mail the day it's delivered. Second, you automatically increase the likelihood your message will be seen when you put it on paper. First, you can get highly targeted when determining who will receive your mailer based on geographic regions, income levels, and any number of other factors based on the data you collect. Suffice it to say that the advantages of lawyer direct mail marketing are many. Direct Mail Marketing as a Competitive Edgeįirst, it’s important to understand why you’re doing a direct mailer.instead of, say, a series of emails. But first, let's unpack the key reasons you might want to try direct mail marketing. We’ll walk you through each of these essential elements in this four-step guide. To create a mailer that’s likely to generate strong leads for your firm, you’ll need to pay special attention to several critical components. However, not just any old campaign will do. Targeted, mail-based promotions remain one of the most effective ways to reach people-even in the digital era. Get the most out of your marketing campaign and hire a full service printing company that can help you send quality, noticeable, materials.If your law firm is considering a direct mail marketing campaign, we have good news. Quality mailers – mail advertising needs to be treated with care and you need to send high quality materials.They’ll walk you through the process and ensure all boxes are checked before launching your campaign. Working with a local direct mail marketing company will help make the process easy, simple, and stress-free. Customer service – most small businesses owners can become overwhelmed when thinking about running an EDDM campaign.If you allow them to manage the design, printing, and final mailing, their marketing experts will get it along fast. Offer a fast turnaround time – depending on the size and scope of your EDDM campaign, your mail company will be able to move your project along quickly.A local EDDM company can do the following: ![]() There are several online tools available to run an EDDM campaign, but you are going to find the most success if you work with a local direct mail marketing company to help you with your campaign. How to Choose a Direct Mail Marketing Company USPS also has online tools to help you map out your target audience. They also can provide the mailing list, so you just approve the design and where it needs to go. Once you define your desired zip code, they can mail postcards for you. The direct mail marketing company usually handles the printing and mailing for you. In several surveys we’ve read, nearly 70% of people who receive a mailer take action on it. What is the response rate of EDDM campaigns? It varies by industry, but in most cases, we find that EDDM mailers usually offer a great cost-per-lead. What is your total budget? What are your goals? What is your average cost per lead? Once you determine the answers to those questions, you can define what would be cost effective for your business. The cost effectiveness of an EDDM campaign will depend on a few things. They’ll help you define the quality of the print piece and make sure it’s impactful. This is really up to you and who you want to work with, but a local printing company can usually assist with the graphic design and printing part. Similar to the above, a lot of print companies that would specialize in EDDM also offer supporting services, like graphic design. To create a mailer, you’d need to either go online and find a suitable template (we don’t recommend doing this) or working with a graphic designer. If there’s a local shop in your area that helps with other business printing, there’s a good chance they also do direct mail marketing. FAQs About Direct Mail Marketing Who can help me with my direct mail marketing?ĭirect mail marketing or EDDM is often managed by local print shops.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |